Episode’s a day late (thought Wednesday was Tuesday)
Repetition is key in business (shocker)
The Coca-Cola branding example (again)
Remember Clear Coke? Crystal Pepsi? Why tho
New Coke: nobody asked for it
Cherry Coke existed at soda fountains forever
Yoga teachers think they need constant novelty
Your nervous system likes predictability actually
Novelty ≠ how people learn at depth
“This product is refreshing when you’re thirsty”
Yoga teachers say things ONCE and move on
Syllabus details don’t move people to sign up
Did you research your YTT syllabus? No you didn’t
The public speaking fear nobody addresses
You need to see ads for MONTHS before buying
Remember TV commercials during breaks? Yeah
Same sequence = most popular yoga style (there’s a reason)
You’re changing classes to entertain yourself
Stop using yoga buzzwords to explain yoga
“Could you explain it without saying ‘embodied’?”
Fear of being annoying = about YOU not THEM
D2R is on round 16 (still not bored)
Said the same thing for years in different words
The mindset under the need for novelty
Insecurity masquerading as “keeping it fresh”
Big announcement coming (mindset + philosophy thing)
LINKS & SUCH:
Check out the D2R BIZ course, doors open again for enrollment in just a couple of weeks.
D2R The Business of Yoga - Business & Marketing Course - Click here to see what the course is all about and to add your name to the waitlist.
