The article everyone keeps sending me

A registry with zero teeth (and great salaries)

They don’t pay you, so why do you care what they pay themselves?

Another training will not up your rates

The $10 membership × 400 people = the math nobody does

“I keep it accessible” (the tidiest story your mind tells)

The wine study, again, because it’s that good

Discounting before anyone asks = telling them it’s worth less

My hairstylists raise rates every year and never explain why

Good vibes at the bank (spoiler: they don’t take them)

The Mercedes-Benz nobody could “afford”

Stop guessing what’s in other people’s bank accounts

The teacher with zero training and sold-out retreats

Chutzpah, audacity, and a steady nervous system

Freeze, flight, and your rates

$45 private you drive across town for (the math won’t math)

Reality on reality’s terms

Prosperity isn’t antithetical to yoga (a whole other episode)

The Shift, three little sessions, starts August 1

Moving through life like there’s an infinite supply

Suddenly feeling how finite everything is

The realization you might never see the thing you’re waiting for

Joy, grief, and wonder arriving all at once

Your brain is being trained toward lack and fear all day

Toxic positivity vs. actually choosing potential on purpose

One shot at moving through this life through your lens

You won’t know which one is the last chocolate cake

Why defeat yourself before you even start

One good thing today, even the tiniest one

“I should be able to figure this out myself” (the thought that’s costing you years)

Hospital bed, contract renewal, said yes anyway

Best business year ever, while she couldn’t physically work

Feast and famine income isn’t a yoga tax, it’s a structure problem

$5 masterminds and YouTube videos that gave you pieces, never the whole thing

“I’ll invest when I have enough saved up” (the excuse that keeps moving)

Hired support, still tried to implement everything alone

Thinking investment has an end date instead of being ongoing

Prices went up every year, said yes every year anyway

You don’t hire a mentor once you’ve already succeeded, that’s backwards

“It only takes me 10 minutes” (the math that’s keeping you small)

Reframing cost to investment until it actually clicks

A client panicking two days before a launch, certain it was failing

Same launch, day of, oversold past goal

“You don’t know how it ends until it ends”

Decades of experience, still pays for outside eyes

Dancers don’t outgrow dance teachers, you won’t either

Do you actually know how your work helps people?

Elevator pitch. Two minutes. No buzzwords.

The yoga world’s dirty little secret (it’s not the splits)

More than poses! But also... only poses in every photo

Vedic Jeopardy vs. knowing what karma looks like on a Tuesday

Traffic. Late. Honking. Dragging it into your evening.

The little wave that ends the whole spiral

Accessibility doesn’t mean anything without a story

Your secret magic sauce (currently invisible to everyone)

Inspirational quote. Date. Time. Cricket sounds.

The 6pm class nobody signed up for and why

“Yoga is restraint of the fluctuations of the mind” (lands on nobody)

Learning philosophy isn’t just respectful to yoga, it’s good for business

Chemistry teacher. Periodic table. Vague gesture. Sound familiar?

Rant complete. Hard? Good. Come find me.

Smartest teachers in the room, too scared to say anything

The fictitious mob waiting to pounce

(They’re not real. Probably.)

Meanwhile: confident, factually wrong, thriving

More certifications won’t fix this, sorry

Two hours on a caption, still not posted

Plato’s cave but make it social media

Sand the edges off enough to end up saying nothing

Your nervous system genuinely thinks you’re about to die

Not trying to make everyone happy, not even a little

Unsubs happen. Unfollows happen. So do the right people.

Yoga practice: not for the mat apparently

D2R Biz people always say this is the hardest yoga they’ve ever done

Arjuna had to act anyway too

Something’s coming (the art of giving zero f*cks, basically)

Big following does not mean big knowledge (she said it plainly)

Write down what you actually know. Read it back. Then go.

This week’s homework: name the bear, check if it’s real

It all started with some books

Philosophy Fridays or it’s just calisthenics

35 cities, same questions, same results

Room of 50. One hand up.

Just read it on your own…sure

Goat yoga, glow sticks, missing foundation

“It’s my fountain of youth”

Inspirational quotes=dopamine hit

2025 was brutal, zero downward dogs, practiced daily

Patterns built into the poses (suspiciously convenient)

The community where nobody’s weird about philosophy

Midnight. Dishes. Pillows askew.

“You know you’re doing it right now, right?!”

Rearranging deck chairs on the Titanic

Feet on floor. Brain: but what about the credit card bill

The Zoom mute button that moved

Finger up. Feet down. Found it.

The sandwich that cannot go to school imperfect

The retreat email edited 73 times (unsent)

Coping mechanisms: terrible AND your best friend

Warning lights, not character flaws

Surprise: there was a lesson hiding in plain sight

Kleshas hiding in your kitchen at midnight

Vedic Jeopardy vs. actually living it

“Foundation, not parsley sprig on top”

Butt cheeks no longer making diamonds

Your nervous system is training right now, mat or no mat

Every thought is a rep (yes, that one too)

Dan Brown wrote a yoga book and doesn’t know it

You inherited a channel you didn’t choose

Great Depression scarcity, three generations later, still running

Your brain isn’t negative, it’s just really well trained

“No signups yet” is a station, not a fact

The kleshas called, they want their pattern back

Knowing your patterns won’t break them (hard truth)

New city, new relationship, same signal, every time

The mat is a training ground, not the finish line

95% of a practice happens off the mat

Yoga philosophy and neuroscience are in the same meeting

What are you actually giving reps to this week

Yelling at a neuroscience video (relatable content)

That’s just yoga. That’s just yoga.

Nikola Tesla, unlikely yoga ally

Dan Brown’s prologue did not expect this

One foot in, one foot out, hoping nobody notices

God. Yeah, she said it.

Particles getting smaller, questions getting bigger

The map runs out. Then what?

The kleshas on a physics grant

Certainty is not coming. Sorry.

Come find her at the edge of the map

Diamond-between-the-butt-cheeks loosening (clinical term)

The stroke, the doctors, the “we don’t know why”

Thank God for yoga, literally

Utopia? No. Less suffering? Absolutely.

I took a week off, yup, zero apologies…b/c breaks are good

Arjuna whining about meditation being hard (relatable king)

Krishna’s unsympathetic but correct response

“What if I fail?” the question your brain will never stop asking

There is no failing. There’s only forgetting and trying again.

Your biology’s one job: keep you exactly where you are

The invisible bridge in Indiana Jones (yes, really)

Building the bridge by walking toward it, not before

Why sucking at something is literally the only way through

Why feedback is data not death

Fear as proof you’re walking toward something bigger

Take two, after the audio disappeared into the ether

The $30/month math that doesn’t math

Behind the scenes at the biggest streaming yoga platforms and what I learned that you need to know

Even streaming models with massive investor backings can’t make it work

Yoga with Adriene’s actual income source (it’s not what you think)

The $10/month membership I launched and then killed in months

The blood suck that is the never ending membership cancellation revolving door

You don’t need 10k followers to make real and meaningful income online

Do some brainstorming with me

The thing that pays the bills (hint: not likes)

Deepak in the Epstein files

3,200+ mentions (post-conviction)

“I wasn’t shocked. Not even a little.”

Born into evangelical mega churches

Vampires sucking hope from seekers

The behind-the-scenes behavior gap

I freaking love these texts though

Portia Nelson’s Autobiography in Five Chapters poem

Chapter Three forever (most people)

You can see it, still fall in

Familiar misery > unfamiliar peace

Pedestals always crumble eventually

Same pattern, different guru

Yoga X to Y to Z to Buddhism

Hiding behind spiritual teachings

Don’t put me on a pedestal either

Seeking outside yourself = the trap

Questions should be welcome, always

Top-down demand vs mutual sharing

Chapters Four and Five exist

Nurse casually drops “you had a stroke” (WHAT?!)

Then medical bills showed up (less funny)

The researcher pattern you’ll recognize

Hours in googling to subdue that feeling of anxiety

The scary thing is just getting bigger while you “research”

Arjuna’s anxiety attack on the battlefield

“Your words seem wise” (Krishna’s shade)

Trapped in the same pattern with no way out

The reason you can’t get from where you are to the goal you’re reaching for

Feel here now (not just be here now)

Anchor first, find safety, you can’t leap into the unknown until you find stability

Just take one step forward, no matter how small

What feels like a leap over a chasm the size of the the Grand Canyon, is really just taking a step forward onto even ground

Nervous system regulation is just the Gita repackaged, let’s talk about it

Today we get personal

Down manifestation rabbit hole (again)

People love inspiring lectures (then go right back)

No integration between intellect and practice

Haven’t been on rubber rectangle in years

Last February, I’m fine, but had six figures of medical bills

Feet on ground, butt on couch (here now)

Redirect mind every 30 seconds

No information creates certainty (learned that hard)

Not a single pose, but so much yoga

Business kept running (built it that way)

Living in hell of own making

Between stroke and resolution, lived in joy

Lists of worst fears vs amazing dreams

Open the palm (surrender practice)

You can’t just say that (people need HOW)

Chaos is comfortable if it’s what’s familiar

I could have believed worst case (but I picked the opposite)

Why yoga yoga business isn’t separate from yoga philosophy and practice

Enduring minute discomfort to the biggest discomfort ever

My phone heard the word “manifesting” (now I’m in Instagram hell)

It’s just yoga philosophy repackaged

Yoga teachers want thriving businesses but think it’s antithetical to yoga

Yoga people following manifesting pages (oh interesting)

So you think goals are okay…but not if you have your yoga hat on

Take your yoga off the mat (but not for business apparently)

“I’m bad at selling” Are you? Or does it just scare you?

Free billboard, everyone (social media = free billboard)

Fear of being judged vs actual discomfort

Your body keeping you safe = keeping you stuck

“This isn’t a Sistine Chapel ceiling”

Stories disappear after 24 hours (what’s the big deal?)

Manifesting books = yoga philosophy repackaged

Mindset work = yoga work

The D2R Business of Yoga course is built on yoga philosophy

Hold your goals lightly (might be more beautiful)

Sorry about your algorithm now (my bad)

Episode’s a day late (thought Wednesday was Tuesday)

Repetition is key in business (shocker)

The Coca-Cola branding example (again)

Remember Clear Coke? Crystal Pepsi? Why tho

New Coke: nobody asked for it

Cherry Coke existed at soda fountains forever

Yoga teachers think they need constant novelty

Your nervous system likes predictability actually

Novelty ≠ how people learn at depth

“This product is refreshing when you’re thirsty”

Yoga teachers say things ONCE and move on

Syllabus details don’t move people to sign up

Did you research your YTT syllabus? No you didn’t

The public speaking fear nobody addresses

You need to see ads for MONTHS before buying

Remember TV commercials during breaks? Yeah

Same sequence = most popular yoga style (there’s a reason)

You’re changing classes to entertain yourself

Stop using yoga buzzwords to explain yoga

“Could you explain it without saying ‘embodied’?”

Fear of being annoying = about YOU not THEM

D2R is on round 16 (still not bored)

Said the same thing for years in different words

The mindset under the need for novelty

Insecurity masquerading as “keeping it fresh”

Big announcement coming (mindset + philosophy thing)