It all started with some books

Philosophy Fridays or it’s just calisthenics

35 cities, same questions, same results

Room of 50. One hand up.

Just read it on your own…sure

Goat yoga, glow sticks, missing foundation

“It’s my fountain of youth”

Inspirational quotes=dopamine hit

2025 was brutal, zero downward dogs, practiced daily

Patterns built into the poses (suspiciously convenient)

The community where nobody’s weird about philosophy

Midnight. Dishes. Pillows askew.

“You know you’re doing it right now, right?!”

Rearranging deck chairs on the Titanic

Feet on floor. Brain: but what about the credit card bill

The Zoom mute button that moved

Finger up. Feet down. Found it.

The sandwich that cannot go to school imperfect

The retreat email edited 73 times (unsent)

Coping mechanisms: terrible AND your best friend

Warning lights, not character flaws

Surprise: there was a lesson hiding in plain sight

Kleshas hiding in your kitchen at midnight

Vedic Jeopardy vs. actually living it

“Foundation, not parsley sprig on top”

Butt cheeks no longer making diamonds

Your nervous system is training right now, mat or no mat

Every thought is a rep (yes, that one too)

Dan Brown wrote a yoga book and doesn’t know it

You inherited a channel you didn’t choose

Great Depression scarcity, three generations later, still running

Your brain isn’t negative, it’s just really well trained

“No signups yet” is a station, not a fact

The kleshas called, they want their pattern back

Knowing your patterns won’t break them (hard truth)

New city, new relationship, same signal, every time

The mat is a training ground, not the finish line

95% of a practice happens off the mat

Yoga philosophy and neuroscience are in the same meeting

What are you actually giving reps to this week

Yelling at a neuroscience video (relatable content)

That’s just yoga. That’s just yoga.

Nikola Tesla, unlikely yoga ally

Dan Brown’s prologue did not expect this

One foot in, one foot out, hoping nobody notices

God. Yeah, she said it.

Particles getting smaller, questions getting bigger

The map runs out. Then what?

The kleshas on a physics grant

Certainty is not coming. Sorry.

Come find her at the edge of the map

Diamond-between-the-butt-cheeks loosening (clinical term)

The stroke, the doctors, the “we don’t know why”

Thank God for yoga, literally

Utopia? No. Less suffering? Absolutely.

I took a week off, yup, zero apologies…b/c breaks are good

Arjuna whining about meditation being hard (relatable king)

Krishna’s unsympathetic but correct response

“What if I fail?” the question your brain will never stop asking

There is no failing. There’s only forgetting and trying again.

Your biology’s one job: keep you exactly where you are

The invisible bridge in Indiana Jones (yes, really)

Building the bridge by walking toward it, not before

Why sucking at something is literally the only way through

Why feedback is data not death

Fear as proof you’re walking toward something bigger

Take two, after the audio disappeared into the ether

The $30/month math that doesn’t math

Behind the scenes at the biggest streaming yoga platforms and what I learned that you need to know

Even streaming models with massive investor backings can’t make it work

Yoga with Adriene’s actual income source (it’s not what you think)

The $10/month membership I launched and then killed in months

The blood suck that is the never ending membership cancellation revolving door

You don’t need 10k followers to make real and meaningful income online

Do some brainstorming with me

The thing that pays the bills (hint: not likes)

Deepak in the Epstein files

3,200+ mentions (post-conviction)

“I wasn’t shocked. Not even a little.”

Born into evangelical mega churches

Vampires sucking hope from seekers

The behind-the-scenes behavior gap

I freaking love these texts though

Portia Nelson’s Autobiography in Five Chapters poem

Chapter Three forever (most people)

You can see it, still fall in

Familiar misery > unfamiliar peace

Pedestals always crumble eventually

Same pattern, different guru

Yoga X to Y to Z to Buddhism

Hiding behind spiritual teachings

Don’t put me on a pedestal either

Seeking outside yourself = the trap

Questions should be welcome, always

Top-down demand vs mutual sharing

Chapters Four and Five exist

Nurse casually drops “you had a stroke” (WHAT?!)

Then medical bills showed up (less funny)

The researcher pattern you’ll recognize

Hours in googling to subdue that feeling of anxiety

The scary thing is just getting bigger while you “research”

Arjuna’s anxiety attack on the battlefield

“Your words seem wise” (Krishna’s shade)

Trapped in the same pattern with no way out

The reason you can’t get from where you are to the goal you’re reaching for

Feel here now (not just be here now)

Anchor first, find safety, you can’t leap into the unknown until you find stability

Just take one step forward, no matter how small

What feels like a leap over a chasm the size of the the Grand Canyon, is really just taking a step forward onto even ground

Nervous system regulation is just the Gita repackaged, let’s talk about it

Today we get personal

Down manifestation rabbit hole (again)

People love inspiring lectures (then go right back)

No integration between intellect and practice

Haven’t been on rubber rectangle in years

Last February, I’m fine, but had six figures of medical bills

Feet on ground, butt on couch (here now)

Redirect mind every 30 seconds

No information creates certainty (learned that hard)

Not a single pose, but so much yoga

Business kept running (built it that way)

Living in hell of own making

Between stroke and resolution, lived in joy

Lists of worst fears vs amazing dreams

Open the palm (surrender practice)

You can’t just say that (people need HOW)

Chaos is comfortable if it’s what’s familiar

I could have believed worst case (but I picked the opposite)

Why yoga yoga business isn’t separate from yoga philosophy and practice

Enduring minute discomfort to the biggest discomfort ever

My phone heard the word “manifesting” (now I’m in Instagram hell)

It’s just yoga philosophy repackaged

Yoga teachers want thriving businesses but think it’s antithetical to yoga

Yoga people following manifesting pages (oh interesting)

So you think goals are okay…but not if you have your yoga hat on

Take your yoga off the mat (but not for business apparently)

“I’m bad at selling” Are you? Or does it just scare you?

Free billboard, everyone (social media = free billboard)

Fear of being judged vs actual discomfort

Your body keeping you safe = keeping you stuck

“This isn’t a Sistine Chapel ceiling”

Stories disappear after 24 hours (what’s the big deal?)

Manifesting books = yoga philosophy repackaged

Mindset work = yoga work

The D2R Business of Yoga course is built on yoga philosophy

Hold your goals lightly (might be more beautiful)

Sorry about your algorithm now (my bad)

Episode’s a day late (thought Wednesday was Tuesday)

Repetition is key in business (shocker)

The Coca-Cola branding example (again)

Remember Clear Coke? Crystal Pepsi? Why tho

New Coke: nobody asked for it

Cherry Coke existed at soda fountains forever

Yoga teachers think they need constant novelty

Your nervous system likes predictability actually

Novelty ≠ how people learn at depth

“This product is refreshing when you’re thirsty”

Yoga teachers say things ONCE and move on

Syllabus details don’t move people to sign up

Did you research your YTT syllabus? No you didn’t

The public speaking fear nobody addresses

You need to see ads for MONTHS before buying

Remember TV commercials during breaks? Yeah

Same sequence = most popular yoga style (there’s a reason)

You’re changing classes to entertain yourself

Stop using yoga buzzwords to explain yoga

“Could you explain it without saying ‘embodied’?”

Fear of being annoying = about YOU not THEM

D2R is on round 16 (still not bored)

Said the same thing for years in different words

The mindset under the need for novelty

Insecurity masquerading as “keeping it fresh”

Big announcement coming (mindset + philosophy thing)

Episode 20! (Thank you for being here)

“New Year, Same Me” because inherent worth isn’t negotiable

Not doing New Year’s resolutions (they’re doomed)

30 days/30 classes won’t fill the worth gap

Lack-based goals vs. wholeness-based goals

D2R Biz planning session incoming (mindset work alert)

You keep ending up in Chicago but want Boston

Maybe you need a roadmap? Just saying

“Do I actually have the tools to get there?”

SI joint pain, injury prevention, studio vs. non-studio teaching

Outsourcing isn’t cheating, it’s strategic

D2R doors open (coolest people alert)

Will it open again in 2026? Who knows, schedule’s packed

Business course starting March (couple months to grab a spot)

Alex’s soul thrives on your wins (not gatekeeping anything)

Pink post comment section is GOLD (read it)

“Do you know anyone in Stockholm who took D2R?”

The accessible classes thing again (you know who you are)

2026 mystery projects teased

Onwards and upwards, gratitude, all that good stuff

I’m not ghosting you just because it’s the holidays

Accessibility is trendy but not much has actually changed

Gary dying in your Sunday restorative? He’s the majority, not the exception

Your classes are full of the exception to the rule

It’s easy to think things are accessible because everyone in the room seems to be able to do what you’re offering…until you realize who isn’t in the room

Holiday homework: ask non-yoga people why they don’t go (then shut up and listen)

“I’m not flexible enough” might be...accurate

Chair yoga isn’t accessibility, it’s just shapes on chairs

Student cried: “First class I could do everything” (Alex also cried)

You can make them fully included without them even knowing

People are literally too scared to take your class

“Blossom your anus” is real and you’ll never unhear it

Two teachers got kicked out of a workshop for laughing at this cue

Alex’s magazine photo ended up next to it in giant letters

“Lift your kneecaps” - her friend’s don’t lift

The experiment where teachers couldn’t explain their own cues

“Arms to the ceiling” chaos every single time

We’re gatekeeping yoga with a language most people don’t speak

Instagram’s “accessible yoga” is either arm balances or chairs, no in-between

Students aren’t ignoring you, they just don’t understand you

D2R opens in one week for the first time in over a year

“Honor your body! But put your foot EXACTLY here” - the yoga world’s most confusing message

We give students agency then physically move them when they use it

The “engage your core” experiment proves everyone feels poses completely differently

Most teachers can’t explain WHY a pose exists beyond “stretch hamstrings” or “cures depression” (it doesn’t)

We’ve trained our eyes to see hypermobile injury-in-progress as “beautiful practice”

Tadasana cues are all about how it LOOKS, zero about how it FEELS or what it’s FOR

What if poses aren’t shapes but experiences? Revolutionary.

Mountains are stable with give - could you make that lying down? Yes. That’s the point.

Rigid “He-Man plastic mountain” Tadasana vs actual mountain qualities

Give intent + options = students make real choices and your class becomes beautifully diverse

When you say “rest if you need” then panic when they do - they’re fine, you gave permission

“World-class teachers say this” isn’t reason enough to believe it

Broken telephone in yoga - outdated info and backwards anatomy

“You better question me” - even Alex wants to be challenged

Digital Alex still exists online contradicting current Alex

Injury and exclusivity cycles continue when we don’t question authority

“I did everything right and got hurt” - heard 5x a week

Trust that pit-in-your-stomach feeling something isn’t working

Most common D2R feedback: “This finally makes sense”

Traveling students can spot D2R graduates by how they teach

Students driving past 10 studios for the one class where they’re truly included

17-18 years ago this life seemed impossible - no more cubicles, just connection

Step by step, year by year, here we are

Black Friday doors opened and the response left me in tears

All I want is for you to share your talents and build a business that supports you wildly

Thank you for changing my life - grateful for every single one of you